Customer Relationship Marketing 6 articles
jeremyschell
How DIRECTV failed in its new customer incentive program
Companies spend a significant amount of time and money creating incentives to attract new customers. This is an age-old tactic that continues to be used because it works. These incentives range from free services, percentages off their contracts or some other perk or tchotchke. Regardless of their success, I have always wondered depending upon the […]
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jeremyschell
Identifying the ideal metrics for measuring customer loyalty
Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]
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jeremyschell
This is the year to turn up the frequency
One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers. Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much?
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jeremyschell
Our Great-grandparents knew the value of social marketing long before we did
Here’s a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved.
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jeremyschell
The value of sweepstakes versus a contest
For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database. Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers. Here’s a brief summary
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jeremyschell
The difference between CRM and BCM
I recently saw a question on LinkedIn inquiring about the difference between CRM (customer relationship management) and BCM (business contact management). Often these are considered software packages for managing information about your contacts however the purpose and usage between them within an organization can be quite different.
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