Pepsi Refresh Project

As marketers we’re always looking for a new way to engage users.  Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it.  We have all tried a variety of tactics to accomplish these results.  Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!

How?  Ironically, they just asked people to do it.  How’s that for setting expectations?

The promotion involves submitting an idea to Pepsi which the chance of receiving a grant.  Then ask all of your family, friends, co-workers, followers …. you get the point, to visit and vote for their favorite.