twitter 4 articles

Is your platform online or offline?

I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature Jack Daniel’s that continue showing up for me but it is the perfect time to stop and ponder…this is my time, […]

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Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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This is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much? 

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Desperately seeking a better Twitter historical search

There is constantly a lot of chatter regarding the business model of twitter and how, as a service, it is going to make money.  Along with this, there are continual debates regarding the growth, decline and overall engagement of users who are participating in the micro-blogging service.  Regardless, there is no doubt that there are few […]

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