social marketing 4 articles

How DIRECTV failed in its new customer incentive program

Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range from free services, percentages off their contracts or some other perk or tchotchke.  Regardless of their success, I have always wondered depending upon the […]

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Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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This is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much? 

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