Marketing 5 articles

Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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The difference between CRM and BCM

I recently saw a question on LinkedIn inquiring about the difference between CRM (customer relationship management) and BCM (business contact management). Often these are considered software packages for managing information about your contacts however the purpose and usage between them within an organization can be quite different.

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Five ways of improving a web site design for free

Recently I decided to answer a question on LinkedIn, “What are 5 ways to improve a web site design for free?”  Typically, these are the types of questions I avoid for a variety of reasons however I this to be an interesting opportunity to get past the ordinary technical responses. 

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Desperately seeking a better Twitter historical search

There is constantly a lot of chatter regarding the business model of twitter and how, as a service, it is going to make money.  Along with this, there are continual debates regarding the growth, decline and overall engagement of users who are participating in the micro-blogging service.  Regardless, there is no doubt that there are few […]

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