Companies spend a significant amount of time and money creating incentives to attract new customers. This is an age-old tactic that continues to be used because it works. These incentives range from free services, percentages off their contracts or some other perk or tchotchke. Regardless of their success, I have always wondered depending upon the […]
Tag: customer loyalty
Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]
One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers. Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much?
For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database. Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers. Here’s a brief summary