social media 9 articles

Is your platform online or offline?

I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature Jack Daniel’s that continue showing up for me but it is the perfect time to stop and ponder…this is my time, […]

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Practical tips to effectively using QR Codes

QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years.  What are they? How are they used? Who scans them? Are they effective?

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Top 10 fictional presidents of all time

It’s another election year here in the U.S. and it seems we’re once again stuck with voting for the best of the worst or whomever stays standing or has enough cash to keep advertising and talking.  So, I thought I’d put together a list of fictional (TV/big screen) presidents whom I would vote for, if […]

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The day my son changed the world

We’ve all heard it before and those of us who are blessed with children, nieces and nephews have perhaps even told them once or twice; you can do anything and accomplish anything if you just put your mind to it and work hard.  Somewhere along the way as adults have we forgotten this or just […]

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Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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This is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much? 

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